#PrimeDayFail: Amazon’s Brand Blowout…or Blowup?

#PrimeDayFail: Amazon’s Brand Blowout…or Blowup?

Inspired by Ali Baba’s knockout Singles Day revenues and touted as a summertime Cyber Monday, Amazon Prime Day was a sales hit. But poor market prep – coupled with getting caught up in its own puffery -- resulted in its buoyant sales balloon being a social media bust. Amazon may have achieved the sales, but at what cost to brand reputation? And what could they have done to avoid this [MORE]


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