About Us - Stuart Mcfaul

STUART MCFAUL, FOUNDER AND PRESIDENT

As founder and CEO of Stuart McFaul Associates, Stuart McFaul has strategized and led every marketing initiative for over 250 clients worldwide, including Fortune 50 tech giants, fast-track startups whose technology is now central to our daily lives, consumer goods and services companies, and foreign governments.

The first marketing program Stuart created won top honors in its industry for his one-person operation, besting the multimillion-dollar, 100-plus-person departments of global competitors. The third program he built, which is the foundation of the Optimal Value™ Marketing Playbook, resides in the Smithsonian Archives as a model for marketing complex technologies to consumers. It is also one of the world’s first empathy-based marketing programs, designed to deeply understand, connect, and resonate with the thoughts and feelings of customers.

Stuart believes leading a purpose-driven life is the real key to success. Outside of Stuart McFaul Associates, Stuart served most recently as president of the board of Grateful Living, a global organization offering online and community-based educational programs and practices that inspire and guide a commitment to grateful living, personal purpose, and societal responsibility. He is also the only non-financial board member of the Silicon Valley Chapter of Financial Executives International, named the “Most Innovative Chapter” of the nation’s largest professional organization for CFOs.

In 2025, Stuart will release his first book, Bringing Optimal Value: The Ten Superpowers of the World’s Most Successful Brands.
You can contact him directly at [email protected].

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Prior to working with Stuart, I had worked with a variety of premier brand and marketing firms with mixed results. Working with Stuart has been a revelation in how compelling results can happen quickly. Stuart’s approach, which leverages his empathy superpower, results in solutions that are authentic and make a powerful statement.

– Tim Billing, former COO, IDEO

The Team

Stuart McFaul Associates was founded to be the agency Stuart always wished he could hire. This meant taking a different approach and working with a carefully selected team of senior-level experts across a wide range of marketing disciplines, from advertising to zero-based budgeting.

We decided all the way back in 1998 to be a virtual agency so we could offer our clients access to the best people and skills available. We’ve spent two decades building teams of people across the globe who truly know how to serve our clients’ needs. Today our virtual team members number in the hundreds.

I repeatedly work with Stuart McFaul because he is the most ‘out-of-the-box’ thinker I know. He approaches every client with a refreshingly unique strategy and secures the best resources in his abundant network to pull it off.

– Lori Dustin, former CMO, HighRoads

Based on a Lifetime of TECH INDUSTRY Experience and Insight.

The Optimal Value™ Marketing System is the brainchild of agency founder Stuart McFaul and is based on decades of tech marketing and business consulting experience.

Just out of college, Stuart’s first-ever marketing campaign took a highly personal 1:1 approach. His one-person program was recognized with top honors as the best marketing program in its industry, besting the multimillion-dollar 100-plus-person departments of global competitors.

A few years later, Stuart recommended a similar direction for a B2C technology company. It was so successful that it caught the attention of The Smithsonian Institution, which asked to add it to their archives. They called the campaign "a model for introducing companies to new markets."

In hindsight, it was actually one of the first empathetic marketing programs, designed to deeply understand, connect and resonate with the thoughts and feelings of their audience.

On this foundation, Stuart and his team spent the next two decades building on that success by rigorously studying the principles and practices of global brand leaders and incorporating them into the Optimal Value™ Marketing System.

Multiple Industry Firsts

LAUNCHED CLOUD COMPUTING FOR CISCO

INTRODUCED AUGMENTED REALITY FOR APPLE

LAUNCHED AI THAT IS NOW ALEXA'S "BRAIN"

I have worked with branding and marketing experts in multiple countries across consumer and business domains. Stuart McFaul’s ability to understand and distil our company and marketing objectives is like no one else with whom I have ever worked. His efforts paid off — in multiples — for us.

– Adrian Turner, former President, Mocana

OUR MISSION TODAY IS TO TAKE YOUR TECH COMPANY TO ITS FULL POTENTIAL

The core of our work is marketing strategy and management, but we deliver much more. We teach leaders how to focus. We connect companies with critical resources. And we act as hands-on coaches who help corporate executives and teams achieve maximum productivity.

We’re grateful to be trusted advisors for C-level clients, finding special joy in optimizing ROI, uncovering new opportunities, and solving real problems. Most of all, in our everyday interactions, we love bringing a sense of humanity, happiness, and humor to the workplace.

We’d enjoy doing the same for you.

Is Your Marketing Creating Optimal Value?”

We have helped over 200 companies worldwide discover new opportunities, overcome obstacles and behave like the world’s best brands. We’ve helped them grow or pivot, build industry-leading reputations, and meet the financial goals that ultimately led to their acquisition or IPO.