5 Steps To Start Your Company Blog On The Right Foot

Want your blog to create the right kind of buzz and increase your company’s bottom line? You’re twice as likely to see positive results from your efforts if you plan your company’s blog carefully from the start. Most company blogs waste space and resources, accomplishing nothing. Don’t let yours be one of them. Plan your strategy with these five vital ingredients to make an impact and win more business. Start With A Vision Why start your blog in the first place? If you’re publishing posts because everyone else is doing it, without clarity about what you hope to get out […]

5 Elements Of A Successful Product Launch

Think your product launch will beat the odds? 75% of launches fail to gain any traction in the marketplace. When respected, well-known brands launch products that flop, how can you give yourself a shot? Don’t settle for a haphazard launch that’s doomed to fail. An amazing product isn’t enough, but these five things give your launch the altitude to rise above the rest. A Story Every successful brand or product has a story – a way to connect with people that resonates. In a world where information rushes at us faster than the speed of light, much of that noise […]

Lift Off: Startup Lessons from Netflix’s Success

Is Your Startup Doomed? Netflix Wants to Change Your Mind Why do 70% of startups – even the most promising, innovative ones – crash and burn? Netflix, with groundbreaking research it hopes will turn the television industry on its ear, reveals startling insight about why most television series – and your startup – might be doomed before ever lifting off the ground. What separates a wildly successful startup from an abandoned, forgotten project? Like television executives launching the pilot of the next sure hit, business owners with innovative, creative solutions seek to gather traction in a crowded, noisy space. But […]

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Can A Woman’s Voice Shatter Glass?

Lean In: Women, Work, and the Will to Lead by Facebook’s Sheryl Sandberg, provoked controversy across a wide media swath. She’s been criticized for suggesting that women individually are to blame for their lack of progress in business. But will the lone woman speaking up be enough… or will it take a chorus of women and men to finally shatter the glass ceiling? If it were the 1960’s and Roger Sterling were winking and saying this to me over drinks, that would be understandable. But it’s 2013 and the person winking and saying this is a highly-successful businesswoman. “Well, you know […]