Fix Your Social Media Crisis With These Steps

If major brands like Coca-Cola, DC Comics, and Blackberry slip up and ignite social media rage, with an army of experts crafting and targeting each message, you can bet that you will too at some point in your company’s lifetime. When that tweet gets taken the wrong way and spreads like wildfire, what will you do to protect your brand? Social media offers unparalleled access to your customers, allowing you to form your brand’s image in their minds in real time. But such access to the hearts and minds of your market comes with a price. One bad customer experience, […]