homershake

Social Memes & The Harlem Shake

Like everyone else in the nation, we jumped up and down for the Harlem Shake. The dance – described by its 1980’s founder Al B as “an alcoholic shake” – was revived by a group of teens in Australia as a YouTube video, which quickly spawned thousands of similar videos and a wildly popular global Internet meme. But what does its rise and fall tell us about viral content and memes? We’ve all seen the Harlem Shake video and its host of imitators. Each lasts between 30 and 32 seconds and feature part of the 2012 song “Harlem Shake” by […]