Insights From The Spiralgroup Team

From tips on handling a social media crisis to what to expect when hiring an agency, these resources come straight from the Spiralgroup team. Bringing decades of experience, our team offers research, ideas, and actionable recommendations to improve your marketing, social media, or PR efforts. Do you have specific questions about how we might be able to help your unique situation? We welcome you to call us at 415-869-8579, email sfo@spiralgroup.com, or use our Contact form. 

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4 Misconceptions That Keep You From Great PR

Do people know why you’re a cut above the rest? Finding, initiating, and tracking media coverage on your own leaves no time to grow your idea into a thriving business. Are PR and marketing misconceptions keeping you from calling in professionals to get the coverage you deserve? Let’s clear the air, so you can get the help you need and get back to developing products people rave about. Whether you’re trying to get your brilliant idea out of your mind and into the marketplace, overcoming a sales plateau, or building visibility for your brand, you need coverage. You need folks talking […]

Fix Your Social Media Crisis With These Steps

If major brands like Coca-Cola, DC Comics, and Blackberry slip up and ignite social media rage, with an army of experts crafting and targeting each message, you can bet that you will too at some point in your company’s lifetime. When that tweet gets taken the wrong way and spreads like wildfire, what will you do to protect your brand? Social media offers unparalleled access to your customers, allowing you to form your brand’s image in their minds in real time. But such access to the hearts and minds of your market comes with a price. One bad customer experience, […]

5 Steps To Start Your Company Blog On The Right Foot

Want your blog to create the right kind of buzz and increase your company’s bottom line? You’re twice as likely to see positive results from your efforts if you plan your company’s blog carefully from the start. Most company blogs waste space and resources, accomplishing nothing. Don’t let yours be one of them. Plan your strategy with these five vital ingredients to make an impact and win more business. Start With A Vision Why start your blog in the first place? If you’re publishing posts because everyone else is doing it, without clarity about what you hope to get out […]

5 Elements Of A Successful Product Launch

Think your product launch will beat the odds? 75% of launches fail to gain any traction in the marketplace. When respected, well-known brands launch products that flop, how can you give yourself a shot? Don’t settle for a haphazard launch that’s doomed to fail. An amazing product isn’t enough, but these five things give your launch the altitude to rise above the rest. A Story Every successful brand or product has a story – a way to connect with people that resonates. In a world where information rushes at us faster than the speed of light, much of that noise […]

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Never Start Your Company Rebrand Without These 4 Steps

Your company rebrand offers more than a fresh coat of paint on an old look. A thoughtful rebrand sets you apart from the competition for the right reasons, but a haphazard approach could spell disaster. If your products have changed over time, you’re using outdated design, or you’re attracting the wrong audience to hear your message, it may be time for a new customer experience. Not sure where to begin? Get laser-focused with these 4 steps from the Spiralgroup Team. Recognize What Didn’t Work About Your Brand It’s not enough to know that your prospects aren’t responding to your message, […]