From a two-week event prep to a 2-year product lifecycle, Spiralgroup can fulfill whatever unique marketing needs your company has. For companies with more exhaustive needs, Spiralgroup President Stuart McFaul can join your team as an acting Chief Marketing Officer, bringing over 30 years of senior marketing management experience and a vast network of business connections that cross all disciplines, from marketing and sales to engineering and product development to finance. The Spiralgroup team backs up Stuart's leadership with domain-specific expertise and years of experience working together, as Stuart tailors the group to the strengths and weaknesses of your organization.
For companies that need key positions filled quickly or temporarily, Spiralgroup's flexible team can transition in and out of a variety of marketing roles in whatever capacity they might be needed. By working as a “well-oiled machine,” we are able to help clients meet their marketing goals more quickly and with a level of economy superior to working with a solo marketing consultant. We are then able to completely tee up the marketing function to be handed off to an in-house executive when the client is ready. Read more about Spiralgroup's unique expertise and strategies here.
Stuart McFaul, Founder and Lead Strategist
It’s kind of fun to do the impossible.
Stuart moves clients faster towards meeting — then exceeding — their business objectives through smarter, more creative branding and marketing programs. Serving technology, consumer and non-profit clients worldwide for over 25 years, Stuart founded the award-winning Spiralgroup in 1997. His work has garnered numerous industry awards, with one program being recognized by the Smithsonian Institution as a role model for introducing complex technologies to a consumer market. He has been a guest lecturer in marketing, branding, and public relations at Stanford University and USC-Marshall School of Business.
Erin McCarty, Client Services
Erin McCarty brings more than 15 years of marketing communications experience to Spiralgroup. Throughout her career –spanning high tech, consumer lifestyle and packaged goods, public affairs and biotech arenas – Erin has garnered countless placements for clients in top tier media, led new product launches, and provided thoughtful counsel to senior executives. Her success has earned her five Public Relations Society of America Totem Awards in marketing communications, social media, global PR and public service campaigns, as well as finalist honors for PRWeek’s 2010 Product Brand Development Campaign of the Year.
Lian Amaris, Director of Content and Social Media Strategies
Don’t dream it. Be it.
Rocky Horror Picture Show
Lian is a social media engagement specialist whose work is so groundbreaking that she has been called a “meme goddess” by Forbes for the highly viral campaigns she has developed for both businesses and the arts. She has overseen content development and communication strategies for communities of over 3 million people and created original campaigns and content for partners including Kim Kardashian, Skydance, MGM, Philips, Apple, (RED), and Google Play. Her social media campaigns have organically increased social reach from between 900% and 3200% in as little as six weeks and have earned extensive media coverage including MSNBC, The Next Web, The Huffington Post and more.
Paul Angles, Digital Marketing Strategies
Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.
Paul literally invented cost-per-click marketing (US Patent 5,933,811) and is an authority in marketing and message optimization. Prior engagements include creating messaging hierarchies for Adobe Systems as well as marketing programs in healthcare, finance, and technology. Over the last three years, through a combination of message and media optimization, he has increased Adwords sales for Audio-Digest Foundation from $300K to $6M per year.
Marissa Jabczenski, Public Relations Strategies
Marissa has more than 25 years of public relations and marketing experience in the tech industry working with companies from start-ups to Fortune 500. Her expertise covers a wide variety of markets including enterprise, consumer/retail, B2B, B2C, OEM/Reseller, direct, online and cloud-based services. Marissa is adept at providing counsel and implementation of company positioning and strategy, program development, message development, materials development, product introductions and promotions, special events, and media/analyst relations. Additionally, Marissa is active in promoting and building the Spiralgroup business.
Angela Trahan, Head of Operations
Angela joined Spiralgroup in 2011, bringing with her experience in both administration and customer service in a variety of settings, including retail, insurance, agricultural and creative/entertainment sectors. As the lead administrative professional of Spiralgroup, she provides executive-level management of the Corporate Office, and assists in the facilitation and execution of administrative responsibilities throughout Spiralgroup.