From a two-week event prep to a 2-year product lifecycle, Spiralgroup can fulfill whatever unique marketing needs your company has. For companies with more exhaustive needs, Spiralgroup President Stuart McFaul can join your team as an acting Chief Marketing Officer, bringing over 30 years of senior marketing management experience and a vast network of business connections that cross all disciplines, from marketing and sales to engineering and product development to finance. The Spiralgroup team backs up Stuart's leadership with domain-specific expertise and years of experience working together, as Stuart tailors the group to the strengths and weaknesses of your organization.
For companies that need key positions filled quickly or temporarily, Spiralgroup's flexible team can transition in and out of a variety of marketing roles in whatever capacity they might be needed. By working as a “well-oiled machine,” we are able to help clients meet their marketing goals more quickly and with a level of economy superior to working with a solo marketing consultant. We are then able to completely tee up the marketing function to be handed off to an in-house executive when the client is ready. Read more about Spiralgroup's unique expertise and strategies here.
Stuart McFaul, President and Lead Strategist
It’s kind of fun to do the impossible.
Stuart McFaul is a marketing accelerator who moves companies faster towards meeting -- then exceeding -- their business objectives through smarter, more creative branding and marketing programs. Serving technology, consumer and entertainment industry clients worldwide for over 25 years, he founded award-winning Spiralgroup in 1997. The first marketing program Stuart created -- for a small regional temporary services company – was named the nation’s Best Communications Program by the National Association of Temporary Services, with its one-man $50K-per-year program (including salary) besting the multimillion-dollar campaigns of Manpower and Kelly Services. Subsequent work for a variety of public and privately-held high-tech companies resulted in similar accomplishments, where he introduced several new technologies and positioned companies for IPO or acquisition. The work Stuart did for Wedge Innovations, a small technology company that developed high-tech hand tools, was selected by the Smithsonian Institution as a role model for introducing complex technologies to a consumer market.
In 1997, disturbed by the "disconnect" Stuart saw between clients and their PR agencies, he left the corporate world to start Spiralgroup, where, as the central business and communications strategist for every Spiralgroup account, he and his team of experts have served dozens of startup to multinational companies. Stuart sits on the advisory boards of several companies and has been a guest lecturer in marketing at the Stanford University Graduate School of Business and the University of Southern California’s Marshall School of Business.
Erin McCarty, Vice President of Client Services
Erin McCarty brings more than 15 years of marketing communications experience to Spiralgroup. As a seasoned PR professional she is responsible for developing smart, strategic plans for her clients, and managing their execution to deliver terrific results. Throughout her career – which has spanned the high tech, biotech, consumer lifestyle & packaged goods, and public affairs arenas – Erin has garnered countless placements for clients in top tier media, assisted or led several new product launches, managed social media communications, and provided thoughtful counsel to senior executives. In two of her previous roles she developed marketing plans, educational programs, and professional events in the clinical research and biosciences advocacy space. Her success has earned her five Public Relations Society of America Awards in marketing communications, social media, global PR and public service campaigns, as well as finalist honors for PRWeek’s Product Brand Development Campaign of the Year. Erin holds a degree in public relations (plus a minor in sociology) from Pepperdine University.
Lian Amaris, Vice President of Content Strategy
Don’t dream it. Be it.
Rocky Horror Picture Show
Lian Amaris has over 15 years of experience as a successful creative communicator. Through unique creative and editorial direction, Amaris specializes in finding the brand story worth telling to connect with the right audience. Amaris has created original campaigns and content for partners including Kim Kardashian, Skydance, MGM, Philips, Apple, (RED), and Google Play. Her social media campaigns have organically increased social reach at least 900% in six weeks and have earned extensive media coverage including MSNBC, The Next Web, The Huffington Post and more. For her provocative work, she has been on the front page of The New York Times and been called a “meme goddess” by Forbes.
She was a full-time professor of Performance Studies and New Media for three years, has 9 publications in books and journals, has presented original research at 12 international conferences and has participated in 5 residencies and over 30 festivals and exhibitions. Additionally, she led a six-month project with the GoogleX team in an exclusive R&D partnership for Google Glass resulting in being named as an inventor on two awarded patents for interpreting imaged-based mobile messaging and interactive hands-free tutorials.
Angela Trahan, Vice President of Operations
Angela joined Spiralgroup in 2011, bringing with her experience in both administration and customer service in a variety of settings, including retail, insurance, agricultural and creative/entertainment sectors. As the lead administrative professional of Spiralgroup, she provides executive-level management of the Corporate Office, and assists in the facilitation and execution of administrative responsibilities throughout Spiralgroup.
Marissa Jabczenski, Senior Account Manager
Marissa has more than 25 years of public relations and marketing experience in the tech industry working with companies from start-ups to Fortune 500. Her expertise covers a wide variety of markets including enterprise, consumer/retail, B2B, B2C, OEM/Reseller, direct, online and cloud-based services. Marissa is adept at providing counsel and implementation of company positioning and strategy, program development, message development, materials development, product introductions and promotions, special events, and media/analyst relations. Additionally, Marissa is active in promoting and building the Spiralgroup business.
Paul Angles, Digital Marketing Strategies
Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.
Paul literally invented cost-per-click marketing (US Patent 5,933,811) and is an authority in marketing and message optimization. Prior engagements include creating messaging hierarchies for Adobe Systems as well as marketing programs in healthcare, finance, and technology. Over the last three years, through a combination of message and media optimization, he has increased Adwords sales for Audio-Digest Foundation from $300K to $6M per year.