BUSINESS and COMMUNICATIONS STRATEGIES
 |
Business plan development and review |
|
Pre-launch / venture capital strategies |
|
Marketing and branding strategies and roadmaps |
|
Product development |
|
New company and product naming |
|
Communications planning |
|
Management consulting |
POSITIONING and KEY MESSAGE DEVELOPMENT
|
Corporate and product positioning |
|
Messaging Architecture Program™ development |
|
Message bullet-proofing |
|
Big Idea™ programs |
COMPANY, PRODUCT and VERTICAL MARKET LAUNCHES
|
Company and product launches |
|
Vertical market launches |
|
Company roadmaps |
ANNOUNCEMENT STRATEGY and DEVELOPMENT
|
Story Arc™ announcement development process |
|
Competitive announcement analysis |
|
News releases (print, wire, online, audio, video) |
|
Advisories (wire service and e-mail) |
|
Competitive news response programs |
|
Public service announcements |
WRITING and COLLATERAL DEVELOPMENT
|
Press kits |
|
Corporate fact books and backgrounders |
|
Corporate narratives and corporate personality profiles |
|
Strategic roadmaps and position statements |
|
Statement of Direction announcements |
|
Q&A's |
|
Article (Case Study, editorial, feature, op-ed, letters to editor) development and placement |
|
Case studies and user briefs |
|
White papers |
|
Annual reports |
|
By-lined technical or opinion articles |
|
Column / 'how to' articles |
|
Reviewers guides |
|
Newsletters (print, online) |
|
Speeches and presentations |
|
Corporate Web site development, design, promotion and maintenance |
|
"Expert" Web site development, design, promotion and maintenance |
|
Presentation development (Acid Test) |
|
PowerPoint and new media presentations |
|
New media materials (multimedia presentations, CD-ROM, et al) |
|
Graphics (static and animated) |
MEDIA RELATIONS
|
Media tours, press conferences, news briefings, teleconferences, and online/satellite conferences |
|
Corporate visits |
|
Editorial opportunity tracking and win/loss reporting |
|
Proactive article and interview placement |
|
Awards and reviews tracking programs |
|
Leadership and issues campaigns (op-ed, white papers series) |
|
Expert brokering and expert commentary programs |
|
Human resource programs to attract talent |
|
Media tip sheets |
|
Broadcast television/radio/online initiatives |
|
Product seeding programs |
|
Product placement programs |
|
STAR Team influencer advisory panels |
|
Distribution and online news services |
|
Buddy and e-mail programs |
INDUSTRY ANALYST RELATIONS
|
Service analyses |
|
Auditing and opinion-gathering |
|
"Inner Circle" key analyst pre-briefings and briefings |
|
Advocacy development programs |
|
Quarterly update programs |
|
Ongoing qualification and management of references |
|
Report and conference opportunity tracking |
|
White paper campaign and co-sponsored research projects |
|
Proactive analyst information bureau services |
|
Ongoing outreach programs |
|
Teleconferences and roundtables |
FINANCIAL ANALYST and INVESTOR RELATIONS
|
Business and financial media relations |
|
Investor / venture capitalist relations |
|
Broker relations |
|
Financial development / capital investment strategies |
|
Financial analyst relations |
|
Institutional investor relations |
|
Initial public offering / acquisition communications counsel and implementation |
|
Financial presentation development |
|
Earnings announcements |
|
Financial materials development |
|
Investor relations |
|
Investor Web site and materials development |
|
Shareholder communications |
|
Shareholder response programs |
PARTNER and CUSTOMER RELATIONS
|
Partnership / alliance development programs |
|
Distributor relations programs |
|
Industry expert programs |
|
Joint announcement and initiative programs |
|
Customer reference programs |
|
Customer advisory board development and management |
|
Partner and customer user conference events |
|
Group-sponsored seminars and dinners |
|
Joint trade shows and special events |
|
Partner and customer reference databases |
|
Community relations |
|
Government relations |
|
Pro bono programs |
|
Product giveaway programs |
|
Corporate contribution programs |
INTERACTIVE MARKETING and PUBLIC RELATIONS
|
Web site analysis |
|
Web site design and development |
|
Intranet and extranet design and development |
|
Web site usability |
|
Search engine strategies |
|
Web site publicity |
|
Internet presence measurement |
|
Interactive marketing and promotional programs |
|
E-mail campaigns |
|
Affiliate/viral marketing programs |
|
Distributed computing marketing programs |
|
Online press rooms and press conferences |
|
Webcasting |
|
Web-based delivery of PR service |
|
Web-based communications |
|
Newsgroup, chat room and online community monitoring |
TRADE SHOWS and SPECIAL EVENTS
|
Trade show / special event development, management and support |
|
On-site press meeting / press room management and support |
|
Trade show marketing and PR skills training |
SPEAKERS BUREAU
|
Speakers bureau development and management |
|
Online speakers bureau development and management |
|
Calendar research and development |
|
Speaker research and placement |
|
Speaking engagement and panel logistics and coordination |
|
Speech writing |
|
Presentation research and development |
|
Speaker training |
TRAINING and DEVELOPMENT
|
Media and analyst presentation and interview training |
|
Speakers training |
|
Trade show marketing and PR skills training |
|
Executive and managerial training and development |
|
Individual coaching |
MARKET RESEARCH
|
Baseline and periodic measurement programs |
|
Perception surveys and audits |
|
Business plan analysis |
|
Company SWOT analysis |
|
Gap analysis |
|
Internet / user group analysis |
|
Competitive analysis |
|
Influencer/audience/ally audits/analyses |
|
Key message and content analysis |
|
Issues analysis |
|
Focus groups |
|
Consumer surveys |
|
Influencer list development |
|
INSIDER Reporting |
|
Web resource analysis |
MEASUREMENT
|
Balanced Scorecard metrics |
|
News and analyst coverage tracking and analysis |
|
News and analyst coverage analysis |
|
Competitive news monitoring and reporting |
|
Quarterly competitive performance benchmarking |
MARKETING SERVICES
|
Corporate and marketing communications |
|
Marketing collateral counsel and development |
|
Graphic design |
|
Advertising and direct marketing |
|
Video and broadcast development |
|
Trade show design |
|
Promotional campaigns and contests |
|
New business and partnership development |
|
Sales force communications counsel and implementation |
PROGRAM MANAGEMENT
|
Marketing and public relations program management and administration |
|
Short to long-term on-site program management |
|
Communications personnel recruitment, hiring and training |
|
Advertising/public relations agency reviews |
|
Crisis and issues management programs |
|
Employee communications programs |
|
Process development |
|
Contact database management |
|
Marketing overflow work |
|
Stuart McFaul and his Spiralgroup
team cut quickly to what is necessary for business success
and find the best marketing way to make it happen.
| |
