rebrand

Never Start Your Company Rebrand Without These 4 Steps

Your company rebrand offers more than a fresh coat of paint on an old look. A thoughtful rebrand sets you apart from the competition for the right reasons, but a haphazard approach could spell disaster. If your products have changed over time, you’re using outdated design, or you’re attracting the wrong audience to hear your message, it may be time for a new customer experience. Not sure where to begin? Get laser-focused with these 4 steps from the Spiralgroup Team. Recognize What Didn’t Work About Your Brand It’s not enough to know that your prospects aren’t responding to your message, […]

Ellen Pao Reddit

Brand Wrangling: Ellen Pao vs. the Tao of Reddit

In a classic New Yorker cartoon, a short, round minister stands atop a tall, thin cathedral lectern surrounded by the soaring, narrow columns of the church. One churchgoer whispers to another “The problem is that the reverend doesn’t harmonize with the edifice.” Was Ellen Pao’s departure from Reddit really the result of a philosophical conflict the organization or its members? Or is the real problem a wayward brand running out of control? Ellen Pao’s resignation from Reddit has been chalked up to many things. A malicious user revolt fomented by an ill-planned firing of a much-loved moderator. A conflict with […]