rebrand

Never Start Your Company Rebrand Without These 4 Steps

Your company rebrand offers more than a fresh coat of paint on an old look. A thoughtful rebrand sets you apart from the competition for the right reasons, but a haphazard approach could spell disaster. If your products have changed over time, you’re using outdated design, or you’re attracting the wrong audience to hear your message, it may be time for a new customer experience. Not sure where to begin? Get laser-focused with these 4 steps from the Spiralgroup Team. Recognize What Didn’t Work About Your Brand It’s not enough to know that your prospects aren’t responding to your message, […]

amazon

#PrimeDayFail: Amazon’s Brand Blowout…or Blowup?

Inspired by Ali Baba’s knockout Singles Day revenues and touted as a summertime Cyber Monday, Amazon Prime Day was a sales hit. But poor market prep – coupled with getting caught up in its own puffery — resulted in its buoyant sales balloon being a social media bust. Amazon may have achieved the sales, but at what cost to brand reputation? And what could they have done to avoid this? Created to help the company boost its Amazon Prime membership base, Amazon Prime Day saw unprecedented sales but was called out on social media for its many service failures. From […]

Ellen Pao Reddit

Brand Wrangling: Ellen Pao vs. the Tao of Reddit

In a classic New Yorker cartoon, a short, round minister stands atop a tall, thin cathedral lectern surrounded by the soaring, narrow columns of the church. One churchgoer whispers to another “The problem is that the reverend doesn’t harmonize with the edifice.” Was Ellen Pao’s departure from Reddit really the result of a philosophical conflict the organization or its members? Or is the real problem a wayward brand running out of control? Ellen Pao’s resignation from Reddit has been chalked up to many things. A malicious user revolt fomented by an ill-planned firing of a much-loved moderator. A conflict with […]