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5 Elements Of A Successful Product Launch

Think your product launch will beat the odds? 75% of launches fail to gain any traction in the marketplace. When respected, well-known brands launch products that flop, how can you give yourself a shot? Don’t settle for a haphazard launch that’s doomed to fail. An amazing product isn’t enough, but these five things give your launch the altitude to rise above the rest. A Story Every successful brand or product has a story – a way to connect with people that resonates. In a world where information rushes at us faster than the speed of light, much of that noise […]

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Never Start Your Company Rebrand Without These 4 Steps

Your company rebrand offers more than a fresh coat of paint on an old look. A thoughtful rebrand sets you apart from the competition for the right reasons, but a haphazard approach could spell disaster. If your products have changed over time, you’re using outdated design, or you’re attracting the wrong audience to hear your message, it may be time for a new customer experience. Not sure where to begin? Get laser-focused with these 4 steps from the Spiralgroup Team. Recognize What Didn’t Work About Your Brand It’s not enough to know that your prospects aren’t responding to your message, […]