5 Elements Of A Successful Product Launch

Think your product launch will beat the odds? 75% of launches fail to gain any traction in the marketplace. When respected, well-known brands launch products that flop, how can you give yourself a shot? Don’t settle for a haphazard launch that’s doomed to fail. An amazing product isn’t enough, but these five things give your

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Never Start Your Company Rebrand Without These 4 Steps

Your company rebrand offers more than a fresh coat of paint on an old look. A thoughtful rebrand sets you apart from the competition for the right reasons, but a haphazard approach could spell disaster. If your products have changed over time, you’re using outdated design, or you’re attracting the wrong audience to hear your

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