rebrand

Never Start Your Company Rebrand Without These 4 Steps

Your company rebrand offers more than a fresh coat of paint on an old look. A thoughtful rebrand sets you apart from the competition for the right reasons, but a haphazard approach could spell disaster. If your products have changed over time, you’re using outdated design, or you’re attracting the wrong audience to hear your message, it may be time for a new customer experience. Not sure where to begin? Get laser-focused with these 4 steps from the Spiralgroup Team. Recognize What Didn’t Work About Your Brand It’s not enough to know that your prospects aren’t responding to your message, […]