sparkler

4 Misconceptions That Keep You From Great PR

Do people know why you’re a cut above the rest? Finding, initiating, and tracking media coverage on your own leaves no time to grow your idea into a thriving business. Are PR and marketing misconceptions keeping you from calling in professionals to get the coverage you deserve? Let’s clear the air, so you can get the help you need and get back to developing products people rave about. Whether you’re trying to get your brilliant idea out of your mind and into the marketplace, overcoming a sales plateau, or building visibility for your brand, you need coverage. You need folks talking […]

Phones

Best PR Productivity Hack? Turn Off Tech

Don’t get us wrong: technology makes our lives better.  But not necessarily all the time…. From terrific industry-specific tools that help us get the job done faster to apps like Uber and Munchery, we’re constantly on the lookout for ways in which technology can make us more productive.  But at the risk of biting the hand that literally feeds us, there’s a lot of time when technology isn’t our friend.  It isn’t just dealing with computer problems, which we’ve heard consume about 20% of our work week.  It’s dealing with the ways technology – particularly mobile technology — continually interrupts our lives, whether working […]

Broken_Glass

Can A Woman’s Voice Shatter Glass?

Lean In: Women, Work, and the Will to Lead by Facebook’s Sheryl Sandberg, provoked controversy across a wide media swath. She’s been criticized for suggesting that women individually are to blame for their lack of progress in business. But will the lone woman speaking up be enough… or will it take a chorus of women and men to finally shatter the glass ceiling? If it were the 1960’s and Roger Sterling were winking and saying this to me over drinks, that would be understandable. But it’s 2013 and the person winking and saying this is a highly-successful businesswoman. “Well, you know […]