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#PrimeDayFail: Amazon’s Brand Blowout…or Blowup?

Inspired by Ali Baba’s knockout Singles Day revenues and touted as a summertime Cyber Monday, Amazon Prime Day was a sales hit. But poor market prep – coupled with getting caught up in its own puffery — resulted in its buoyant sales balloon being a social media bust. Amazon may have achieved the sales, but at what cost to brand reputation? And what could they have done to avoid this? Created to help the company boost its Amazon Prime membership base, Amazon Prime Day saw unprecedented sales but was called out on social media for its many service failures. From […]