What Has Serving Over 200 Clients Taught Us?

Serving clients from all over the globe has taught us one very simple truth.  When we separate out the winners from the near-winners (or the losers), we have found that companies that matter approach business in a very specific way: their mission is to not just build a company, but to build a brand. Brands

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How Do We Uniquely Address Global Opportunities?

It’s funny, but – until the late 1800’s – the original meaning of opportunist had a positive allusion, meaning a person who takes advantage of opportunities as and when they arise.  Around the turn of the 20th century, it came to be associated only with opportunities where the opportunist sacrificed ethics or morals. At the

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Why Do Our Best Referrals Come from CFOs?

While Spiralgroup often gets referrals from CEOs and CMOs, we have a larger-than-usual number of referrals that come from CFOs.  And this is for one very simple reason: we speak their language. Traditionally, Finance and Marketing have had a fraught relationship because they approach the business problem from very different vantage points.  For example, whereas

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4 Misconceptions That Keep You From Great PR

Do people know why you’re a cut above the rest? Finding, initiating, and tracking media coverage on your own leaves no time to grow your idea into a thriving business. Are PR and marketing misconceptions keeping you from calling in professionals to get the coverage you deserve? Let’s clear the air, so you can get the

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