Meta

Sector: Augmented Reality Challenge: Meta was an unknown AR company competing against Microsoft’s Hololens and Google-funded Magic Leap. Meta was preparing to launch their newest product after nearly a year delay and were without a marketing lead. Solution: Spiralgroup president Stuart McFaul stepped in as acting marketing VP. He led his tailored team on every

Continue reading

3PAR

Sector: Network Storage Challenge: 3PAR was already operating successfully at $60M/year when they came to us, but could not garner any attention in what was considered the traditionally “boring” and uneventful industry of network storage. Solution: We launched a rebrand and refreshed their messaging by highlighting how 3PAR’s network storage was the secret behind making

Continue reading

Hitachi America

Sector: SaaS Challenge: Hitachi America asked Spiralgroup to establish for them a leadership position within the industry to attract CFOs of publicly-held companies as potential customers for their financial reporting technology. However, Hitachi was a newcomer to a space already dominated by many leaders and the small Hitachi business unit had a limited budget with

Continue reading

Evi

Sector: Artificial Intelligence Challenge: Evi was a conversation-driven search engine and app competitor to Apple’s Siri. Though Evi featured robust functionality such as the ability to add personalized information to Evi’s knowledge base, it was launching from a small UK company in a saturated space, with Apple as its main competitor. Solution: Our bold strategy

Continue reading

Be Here Corporation

Sector: Virtual Reality Challenge: Be Here Corporation was a developer of a panoramic 360-degree camera lens technology which was a solution in search of a problem. The company was underfunded and they didn’t know how they could implement their proto-VR technology in a market that had yet to catch up with them. Solution: Spiralgroup negotiated

Continue reading