Gaia Group USA

Sector: Retail Challenge: Gaia Group USA was a new dinnerware company with a very small team, launching in 2015 and competing against long-established brands such as Gibson and Pfaltzgraff. Gaia was debuting their first collection of several hundred products at the International Home and Housewares show and were without a marketing lead. Solution: Spiralgroup president

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Financial Executives International / Silicon Valley

Sector: Nonprofit; Finance Challenge: Financial Executives International / Silicon Valley (FEISV) is the one of the largest chapters of the international professional organization for chief financial officers. The 25-year old chapter has experienced a steady drop in membership in the last five years and had a low recognition profile both Silicon Valley companies, the financial

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3PAR

Sector: Network Storage Challenge: 3PAR was already operating successfully at $60M/year when they came to us, but could not garner any attention in what was considered the traditionally “boring” and uneventful industry of network storage. Solution: We launched a rebrand and refreshed their messaging by highlighting how 3PAR’s network storage was the secret behind making

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Hitachi America

Sector: SaaS Challenge: Hitachi America asked Spiralgroup to establish for them a leadership position within the industry to attract CFOs of publicly-held companies as potential customers for their financial reporting technology. However, Hitachi was a newcomer to a space already dominated by many leaders and the small Hitachi business unit had a limited budget with

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Evi

Sector: Artificial Intelligence Challenge: Evi was a conversation-driven search engine and app competitor to Apple’s Siri. Though Evi featured robust functionality such as the ability to add personalized information to Evi’s knowledge base, it was launching from a small UK company in a saturated space, with Apple as its main competitor. Solution: Our bold strategy

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