Be Here Corporation

Sector: Virtual Reality Challenge: Be Here Corporation was a developer of a panoramic 360-degree camera lens technology which was a solution in search of a problem. The company was underfunded and they didn’t know how they could implement their proto-VR technology in a market that had yet to catch up with them. Solution: Spiralgroup negotiated

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Blinkx

Sector: SaaS Challenge: London-based Blinkx, a small search engine company with limited resources was a latecomer to a field dominated by Google, but wanted to launch in the United States. Solution: To launch in the US, we positioned Blinx as the underdog Anti-Google, building antipathy within the tech community, while branding the product as a

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Meta

Sector: Augmented Reality Challenge: Meta was an unknown AR company competing against Microsoft’s Hololens and Google-funded Magic Leap. Meta was preparing to launch their newest product after nearly a year delay and were without a marketing lead. Solution: Spiralgroup president Stuart McFaul stepped in as acting marketing VP. He led his tailored team on every

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Rhodia

Sector: Green Energy Challenge: Rhodia, a French chemical company operating in China, needed a global brand and trademark for a new product: a chemical process that conserves the rare element phosphor, which is used in the manufacture of lighting. Research revealed that phosphor’s rarity caused industry concern over the demand for energy- efficient lighting and

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ImportNow

Sector: Ecommerce Challenge: ImportNow approached Spiralgroup to launch its online world bazaar ten weeks before Christmas. Broadcast, dailies, and weeklies were the only PR opportunities and the client did not have a vision for the company story. Solution: Spiralgroup created an irresistible story to attract media to the company: we sent a film crew (protected

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