9 Impossible Things Spiralgroup Has Done For Clients

With unique needs and challenging goals, our clients often ask us to do things that seem impossible. We love these clients for giving us the chance to solve even the hardest marketing problems. Here are some of our favorite high wire acts we’ve pulled off (even without a net). Convinced 40 journalists to maintain a two-week embargo on an industry-changing story Forced the world’s largest consumer company to retreat after a direct attack to our client Secured commitments from A-List Celebrities for event within 24-hours, on the other side of the globe Sent a film crew to a region named “2nd […]

5 Steps To Start Your Company Blog On The Right Foot

Want your blog to create the right kind of buzz and increase your company’s bottom line? You’re twice as likely to see positive results from your efforts if you plan your company’s blog carefully from the start. Most company blogs waste space and resources, accomplishing nothing. Don’t let yours be one of them. Plan your strategy with these five vital ingredients to make an impact and win more business. Start With A Vision Why start your blog in the first place? If you’re publishing posts because everyone else is doing it, without clarity about what you hope to get out […]

5 Elements Of A Successful Product Launch

Think your product launch will beat the odds? 75% of launches fail to gain any traction in the marketplace. When respected, well-known brands launch products that flop, how can you give yourself a shot? Don’t settle for a haphazard launch that’s doomed to fail. An amazing product isn’t enough, but these five things give your launch the altitude to rise above the rest. A Story Every successful brand or product has a story – a way to connect with people that resonates. In a world where information rushes at us faster than the speed of light, much of that noise […]