From tips on handling a social media crisis to what to expect when hiring an agency, these resources come straight from the Spiralgroup team. Bringing decades of experience, our team offers research, ideas, and actionable recommendations to improve your marketing, social media, or PR efforts. Do you have specific questions about how we might be able to help your unique situation? We welcome you to call us at 415-869-8579, email email@example.com, or use our Contact form.
With unique needs and challenging goals, our clients often ask us to do things that seem impossible. We love these clients for giving us the chance to solve even the hardest marketing problems. Here are some of our favorite high wire acts we’ve pulled off (even without a net). Convinced 40 journalists to maintain a two-week embargo on an industry-changing story Forced the world’s largest consumer company to retreat after a direct attack to our client Secured commitments from A-List Celebrities for event within 24-hours, on the other side of the globe Sent a film crew to a region named “2nd […]
Do people know why you’re a cut above the rest? Finding, initiating, and tracking media coverage on your own leaves no time to grow your idea into a thriving business. Are PR and marketing misconceptions keeping you from calling in professionals to get the coverage you deserve? Let’s clear the air, so you can get the help you need and get back to developing products people rave about. Whether you’re trying to get your brilliant idea out of your mind and into the marketplace, overcoming a sales plateau, or building visibility for your brand, you need coverage. You need folks talking […]
If major brands like Coca-Cola, DC Comics, and Blackberry slip up and ignite social media rage, with an army of experts crafting and targeting each message, you can bet that you will too at some point in your company’s lifetime. When that tweet gets taken the wrong way and spreads like wildfire, what will you do to protect your brand? Social media offers unparalleled access to your customers, allowing you to form your brand’s image in their minds in real time. But such access to the hearts and minds of your market comes with a price. One bad customer experience, […]
Want your blog to create the right kind of buzz and increase your company’s bottom line? You’re twice as likely to see positive results from your efforts if you plan your company’s blog carefully from the start. Most company blogs waste space and resources, accomplishing nothing. Don’t let yours be one of them. Plan your strategy with these five vital ingredients to make an impact and win more business. Start With A Vision Why start your blog in the first place? If you’re publishing posts because everyone else is doing it, without clarity about what you hope to get out […]
Think your product launch will beat the odds? 75% of launches fail to gain any traction in the marketplace. When respected, well-known brands launch products that flop, how can you give yourself a shot? Don’t settle for a haphazard launch that’s doomed to fail. An amazing product isn’t enough, but these five things give your launch the altitude to rise above the rest. A Story Every successful brand or product has a story – a way to connect with people that resonates. In a world where information rushes at us faster than the speed of light, much of that noise […]