Fix Your Social Media Crisis With These Steps

If major brands like Coca-Cola, DC Comics, and Blackberry slip up and ignite social media rage, with an army of experts crafting and targeting each message, you can bet that you will too at some point in your company’s lifetime. When that tweet gets taken the wrong way and spreads like wildfire, what will you

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5 Elements Of A Successful Product Launch

Think your product launch will beat the odds? 75% of launches fail to gain any traction in the marketplace. When respected, well-known brands launch products that flop, how can you give yourself a shot? Don’t settle for a haphazard launch that’s doomed to fail. An amazing product isn’t enough, but these five things give your

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Never Start Your Company Rebrand Without These 4 Steps

Your company rebrand offers more than a fresh coat of paint on an old look. A thoughtful rebrand sets you apart from the competition for the right reasons, but a haphazard approach could spell disaster. If your products have changed over time, you’re using outdated design, or you’re attracting the wrong audience to hear your

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