Our Brilliant™ brand marketing process is the foundation for a scope of services that bring your brand powerfully to life.
Intelligent branding is the heart of our Brilliant™ brand marketing process. We define and strengthen your brand positioning and messaging to ensure it is believable and compelling across four dimensions: words, images, standards and behavior. Through this process, we find the Core Brilliance of your business, a central brand concept around which we build the public relations, social media and other marketing programs. Your Core Brilliance shows what makes you awesome in a manner so genuine, smart and exciting that it cuts through the media noise to grab the interest of your key influencers.
Working directly from your Core Brilliance, public relations brings your brand story to life. We build a rock-solid base of support and referral for your branding message by progressively engaging experts, opinion and social influencers, and business and purchase influencers. We then continue to demonstrate your genius through a steady “heartbeat” of news, information, social media outreach and one-to-one engagement that grows these relationships. Our public relations approach has proven to be insanely successful for our clients, establishing them as thought leaders in new markets, helping them take over leadership positions in competitive markets, and generating higher revenues and investment.
Brilliant social engagement enlivens your branding efforts with face-to-face social opportunities and social media to ensure you maximize your potential for engaging and recruiting key influencers. In the social media world, you become more attractive as you become more “real” to your target audiences both physically and virtually. We build upon the awareness generated by public relations to more quickly establish credibility and support with the people most influential to your business. Our social engagement strategies include:
- Social media programs
- Speaking opportunities
- Trade shows and events
- Public networking opportunities
- Private networking opportunities, ranging from small private dinners with key influencers to large sponsored events
Today, all marketing communications must be digital. As digital communications vehicles have grown beyond computers and the Internet to include smartphones, television and other channels, companies have realized that a smart digital communications strategy is a must-have component for modern marketing success. Spiralgroup provides many of the industry’s leading digital marketing products and services, ranging from cost-efficient offerings targeted to startups to enterprise-grade solutions. We work with top-tier industry partners include Sprout Social, Crowd Factory, Hubspot, Marketo, Brainshark, Lithium and more.
Our current offerings include the following:
- Search engine strategies and program management
- Website optimization
- Lead generation programs
- Digital advertising and sponsorships
- Metrics, reporting and program optimization
Spiralgroup is often retained as a fully-outsourced “marketing department” for our clients, with a level of economy superior to working with a solo marketing consultant. Working both onsite and virtually, Founder Stuart McFaul acts as Chief Marketing Officer, bringing over 30 years of senior marketing management experience and a vast network of business connections that cross all disciplines, from marketing and sales to engineering and product development to nance. The Spiralgroup team backs up his leadership with domain-specific expertise and years of experience working as a team. By working as a “well-oiled machine,” we are able to help clients meet their marketing goals more quickly and are able to completely tee up the marketing function to be handed off to an in-house executive when the client is ready.